Process & Philosophy

An in depth understanding of a client’s business model, goals, and target audience is necessary to formulate an effective marketing strategy, or even to design a cogent standalone ad or publication. That’s why my process with new clients always includes a preliminary review of current marketing collateral (printed materials, website, social media, etc.) and a consultation that allows me to ask questions (LOTS of questions). This enables me to better serve each client and their individual needs.

While I make a point to stay up on the latest techniques, technologies, and methodologies, I am careful not to follow trends for the sake of being trendy or to attempt to apply the same strategies to all clients. That simply does not work because no two clients are exactly alike, and trendiness does not equal effectiveness. I prefer a more targeted approach. I take the time to get to know each and every client, to learn about their specific business and/or mission in order to determine the best course of action.

Sometimes budget is a part of the process. I work with a lot of small businesses, churches, and ministries who do not have large budgets for marketing and communications, so I have to find creative ways to fulfill their goals within their means.

Learn more about me and my professional experience here. View examples of my work here.